· Nameplate – the banner on the front of the newsletter.
· Content (and number of articles and entries) – The content is the amount of viewers you attract.
· Table of contents – The organization your article can develop.
· Masthead – The second page in the newsletter.
· Titles and headers – The information of what the main topic its going to be focused on.
· Page numbers – The amount of length the newsletter is going to be.
· Bylines – it’s a catch phrase of a person connecting with its audience.
· Continuation lines – A continuation of the page to let the readers know what will be coming next
· Pull quotes – To attract great attention to the audience
· End signs – An indication where to end the story
· Photos/illustrations – Different layout to make it a creative.
· Mailing labels – A special way to mail it to yourself.
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